The State of Social Media 2021: What to do After a Year Full of Change

In 2020, we grappled with a global pandemic and pressure to take action on our country's history of systemic racism. During this pivotal time in history, the need to connect and be a part of A community has not been diminished, even while COVID-19 has created limitations to how we meet these needs.

As a sector guided by a passion for improving and responding to the lives of the communities we serve, how has your organization changed the way you communicate to your audiences in light of COVID-19? How have you engaged with your audiences digitally? How have you shown up for social justice? Join us as we discuss social media as a crucial tool for connection and community (especially during this moment of social distancing). We will reflect on the past year and discuss how COVID-19 and BLM have changed the landscape of digital communications, and how nonprofit organizations can use social media to stay relevant, engage (and build) their audiences, and meet their communications goals.